Sunday, November 25, 2007

The target consumers are (not ) audiophiles (?)

"...over the last decade the ranks of true audiophiles have been thinning, in large part because of the growing popularity of MP3 players and iPods. These nifty devices enable you to store thousands of hours of your favorite music and take it with you as you bop through your day. You can listen while shopping, while jogging or even, depending on your job, while at work. No one, not even devoted users of MP3s or iPods, claims that the sound reproduction on these technological marvels is equal to that of the best home CD systems. After all, they work by eliminating some of the digitized sound bits to open up storage space for multiple compressed files of music, rendering the sound a little thinner. Still, for consumers, easy access has trumped high fidelity".


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